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Digital
Mashreq
Forum

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Creating the brand identity for the forum movement that World Bank Group in Iraq, Jordan, & Lebanon have started in the year 2019 in order to create growth in the digital economy that will shape more sustainable societies throughout Mashreq economies.

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(n.)

Meaning East

The design rationale holds multi-layered messaging supporting the content & context of the forum.

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Using circles as a symbolism of continuity & the collision of two circles representing the the two worlds (Mashreq & the digital economy) interconnecting towards a main future purpose of growth.

(adj.)  With one small change, it can mean light & warmth

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Digitalizing the pathway to growth

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THE COLOR OF TRUST

IRON GREY

NAVY BLUE

CYAN BLUE

SKY BLUE

Typography

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See more of the overall campaign design that took place in King Hussein Business Park..

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