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Who are they?
Introducing outdoor bouldering, a first of its kind in Jordan by a boulder who has scoured Jordan's landscapes and crafted routes attracting boulderers from all over the world.


GUTSY!
The logo inspiration is derived from the boldness of the game, and the organic movements the body moves in to reach destinations.
It's a textual heavy based logo using a rocky texture with width and height manipulation in the font serving the fact that each rock formation is different,
​
each boulder is distinct.

TEAL
SEA SPIRIT
SUNSET ORANGE
SUNNY ORANGE
PINKY ROCKS
Brand Elements


Social Media Template



Merchandise





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