top of page
AQ1I4559 copy.jpg

THE SUBTERANNEAN

Mahmoudia Behance-02.png

Screen

3m & 4m helium balloons

LED Artnet Technology

An opening event for the new home of Mahmoudia Motors, the official and exclusive dealer of Jaguar and Land Rover vehicles in Jordan.

Mahmoudia Behance-03.png

Starting with a classy welcoming event in the showroom space, but little did the guests know that this wasn't it!

THE
NARRATIVE

Taking the guests downstairs to the maintenance area, the main event area, which was flipped & transformed. As they head downstrairs, they walk into a tunnel exhibiting the narrative and history of Land Rover & Jaguar

Digital sketches before production (Production inluded stenciling, painting, different materials, technology & print.

Mahmoudia Behance-02.jpg
AQ1I4028 copy.jpg
Mahmoudia Behance-03.jpg
Mahmoudia Behance-04.jpg
Mahmoudia Behance-05.jpg
Screen Shot 2021-09-12 at 3.55.00 PM.png
AQ1I4137 copy.jpg

THE MAIN AREA

AQ1I4559 copy.jpg
AQ1I4304 copy.jpg
AQ1I4141 copy.jpg
AQ1I4668 copy.jpg

Work & production done with The Color Experiment

www.tceprojects.com

bottom of page