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THE SUBTERANNEAN
Screen
3m & 4m helium balloons
LED Artnet Technology
An opening event for the new home of Mahmoudia Motors, the official and exclusive dealer of Jaguar and Land Rover vehicles in Jordan.
Starting with a classy welcoming event in the showroom space, but little did the guests know that this wasn't it!
THE
NARRATIVE
Taking the guests downstairs to the maintenance area, the main event area, which was flipped & transformed. As they head downstrairs, they walk into a tunnel exhibiting the narrative and history of Land Rover & Jaguar
Digital sketches before production (Production inluded stenciling, painting, different materials, technology & print.
THE MAIN AREA
Work & production done with The Color Experiment
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