top of page
Hikma Cancer Forum
at Hilton Dead Sea Convention Center
​
A two-day forum that attracted more than 200 regional cancer specialists from around the world to provide education sessions and opportunities to share information about the latest advances in cancer treatments
Play Video
We are showing two fundamentals seamlessly intertwined; science and technology - highlighting how they complement one another for better health and a better world.
We combined linear elements to represent the shape of a cancer cell with circular elements to indicate how science inevitably merges with technology and how the entire world depends on discoveries and innovations within these two fields.
VISUAL ELEMENTS
Inspiration
Taking visual inspirations from how cells can look like in a lab dish and abstracting them into graphical artsy visuals.
COLOR PALETTE
BOLD NAVY
SALMON RED
CORAL BLUE
The primary colors in this scheme are bright green to portray the medical field, life and hope, whereas vibrant red/salmon symbolizes the internal human body and its active organs. In contrast, the navy to depict the boldness.
media wall & prop
tote bag
booklet
badges & lanyards
bottom of page