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Hikma Cancer Forum

at Hilton Dead Sea Convention Center

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A two-day forum that attracted more than 200 regional cancer specialists from around the world to provide education sessions and opportunities to share information about the latest advances in cancer treatments

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Play Video

We are showing two fundamentals seamlessly intertwined; science and technology - highlighting how they complement one another for better health and a better world.

We combined linear elements to represent the shape of a
cancer cell with circular elements to indicate how science inevitably merges with technology and how the entire world depends on discoveries and innovations within these two fields. 

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VISUAL ELEMENTS

Inspiration

Taking visual inspirations from how cells can look like in a lab dish and abstracting them into graphical artsy visuals.

COLOR PALETTE

BOLD NAVY

SALMON RED

CORAL BLUE

The primary colors in this scheme are bright green to portray the medical field, life and hope, whereas vibrant red/salmon symbolizes the internal human body and its active organs. In contrast, the navy to depict the boldness.

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media wall & prop

tote bag

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booklet

badges & lanyards

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