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URC
PROJECT
URC began leading the five-year USAID Health Services Quality Accelerator Activity in Jordan and wanted to develop a visual identity that speaks their language, and boldly show the equitable quality care they can provide (staying within the brand identity and color palette of USAID's brand.
Business
Platform
Arrows are used in between the subtracted space in the letters B & P emphasizing the development and giving a better sense of direction for your clients.
Investment
The I is placed in the middle of the logo between the B & P as a representation that BPI has your investment best as heart, tight & close.
IRON GREY
DARK GREEN
FOREST GREEN
GREEN LIZARD
TYPOGRAPHY
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